With contributions from some of the finest scholars in the discipline, Media Effects serves not only as a comprehensive reference volume for media effects study but also as an exceptional textbook for advanced courses in media effects. As this area of study continues to evolve, Media Effects will serve as a benchmark of theory and research for current and future generations of scholars.

Covering the breadth of the media effects arena, this third edition provides updated material as well as new chapters focusing on effects of mobile media and other technologies. Used book in Good Condition.

McQuail's Mass Communication Theory

Mcquail′s mass communication Theory has been the benchmark for studying mass communication theory for more than 25 years. Fully up-to-date, examples, this new edition includes:new boxed case studies on key research publications, and illustrations throughout to bring abstract concepts to lifeMajor updates on new media, globalization, familiarizing students with the critical research texts in the fieldA new streamlined structure for better navigationMore definitions, work and economyMcQuail′s Mass Communication Theory is the indispensable resource no student of media studies can afford to be without.

It remains the most authoritative and comprehensive introduction to the field and still offers unmatched coverage of the research literature. Sage publications CA.

Theories of Human Communication, Eleventh Edition

Sage publications CA. For over forty years, Theories of Human Communication has energized classroom learning. A new chapter discusses frameworks by which theories can be organized, revealing how they contribute to and are impacted by larger issues about the nature of inquiry. Other outstanding features: The text presents a full complement of foundational theories for the communication discipline, plus the contemporary evolutions of those theories.

Chapters are organized around the concepts and themes inherent to how that area has been studied. Comprehensive, up-to-date coverage is based on a survey of the articles in communication journals over the last five years. Students in upper-division undergraduate and in graduate-level courses will benefit from this well-organized, absorbing treatment of communication theory.

John oetzel joined the team of Stephen Littlejohn and Karen Foss, adding his expertise in intercultural, health, and organizational communication. From the source" boxes give students a look at the theorists behind the theories their inspirations, motivations, and goals. Each chapter covers an average of thirteen theories, half of which are new to this edition.

Not-for-sale instructor's resource materials available online to college and university faculty only; contact publisher directly. The extensively updated edition is organized around two themes: elements of the basic communication model communicator, medium, organization, health, group, culture, and "beyond" human communication and communication contexts relationship, social media, message, and society.

The Social Construction of Reality: A Treatise in the Sociology of Knowledge

Called the "fifth-most important sociological book of the 20th century" by the International Sociological Association, this groundbreaking study of knowledge introduces the concept of "social construction" into the social sciences for the first time. Sage publications CA. In it, since max scheler, berger and Luckmann reformulate the task of the sociological subdicipline that, has been known as the sociology of knowledge.

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Applied Communication Research Methods

In-unit activities and features provide numerous opportunities to delve further into topics covered in class, and more, including sample syllabi, including: Research in Depth – examples of a concept being used in scholarly research Reflect and React – thought-provoking problems and issues that promote reflection and discussion Voices from Industry – Q&As with professionals working in communication industries End-of-unit activities – exercises that reinforce concepts and content Online resources, test banks, are available on the companion website: www.

Routledge. Com/cw/boyle. Applied communication research Methods is a concise, engaging work that today’s students and industry practitioners will embrace and keep on-hand throughout their careers. Students can easily navigate key concepts and terminology, which are linked to practical exercises within the context of the instruction.

Sage publications CA. Recognizing that students engage more directly with research methods when they experience research through hands-on practice, authors Michael Boyle and Mike Schmierbach developed this text to demonstrate the relevance of research in professional roles and communication careers. Applied communication research methods: Getting Started as a Researcher demonstrates how to apply concepts to research problems, projects, issues, and questions that communication practitioners face every day.

. Along with its distinctive approach to research methods instruction, this text also serves as an enhanced glossary and a superior reference.

Communication Theories: Origins, Methods and Uses in the Mass Media 5th Edition

The book also includes unique coverage of media uses and institutions, meant as an alternative way to think about mass communication. For readers interested in exploring mass communication theory. An extensively rewritten chapter on media chains and conglomerates addresses key developments in the field. The fifth edition addresses ongoing changes in mass communications and new developments in mass communications theory.

A new chapter on cyber communications explores the influential new medium, hypertext, using discussions of mediamorphosis, multimedia, interface design, Internet addiction and Internet dependency. Sage publications CA. Used book in Good Condition. The book also applies communication theories to the mass media with current examples from journalism, broadcasting, advertising and public relations to clarify the concepts.

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Mass Media Research: An Introduction

Used book in Good Condition. Quality media is the result of meticulous research. Sage publications CA. Used book in Good Condition. Reflecting the latest developments from the field, content analysis, this popular book delivers a comprehensive overview of mass communication research and a thorough exploration of each major approach--including qualitative research, longitudinal research, survey research, and experimental research.

Mass media research: an introduction, 10e, shows you how it happens--from content analysis to surveys to experimental research--and then equips you with expert tips on analyzing the media you encounter in your daily life. It also fully integrates social media coverage, ethics, and the impact of merging technology.

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Mass Communication Theory: Foundations, Ferment, and Future, 7th Edition

Cengage Learning. Mass communication theory: foundations, and future, ferment, introduces readers to current and classical mass communication theories, Seventh Edition, and explains the media literacy movement in easily understood terms. Used book in Good Condition. Sage publications CA. Used book in Good Condition.

This mass communication book also helps users develop a better understanding of media theory in order to play a role in the media industry's future.

Mass Communication Theories: Explaining Origins, Processes, and Effects

Cengage Learning. Mass communication theories: explaining Origins, Processes, and Effects explores mass communication theories within the social and cultural context that influenced their origins. Used book in Good Condition. An intimate examination of the lives and times of prominent mass communication theorists both past and present bring the subject to life for the reader.

Sage publications CA. Used book in Good Condition.

Strategic Writing: Multimedia Writing for Public Relations, Advertising and More

Sage publications CA. Cengage Learning. Used book in Good Condition. In its fourth edition, strategic writing emphasizes the goal-oriented mission of high-quality public relations and media writing with clear, concise instructions for more than 40 types of documents. This new edition devotes new attention throughout to social media and writing in the digital realm, and features new and updated online resources for students and instructors.

This multidisciplinary text covers writing for public relations, advertising, sales and marketing, and business communication. In addition, it includes concise chapters on topics such as diversity, ethics and the legal aspects of strategic writing. Featuring a spiral binding, examples for each document and a user-friendly "recipe" approach, Strategic Writing is ideal for undergraduate PR or advertising writing classes that take an interdisciplinary approach.

Used book in Good Condition.

Media Effects: Advances in Theory and Research Routledge Communication Series

In recognition of the multitude of research trajectories within media effects, this edition also includes new chapters on narratives, media selection, positive media, the self and identity, and cross-cultural media effects. As scholarship in media effects continues to evolve and expand, Media Effects serves as a benchmark of theory and research for the current and future generations of scholars.

Now in its fourth edition, teachers, Media Effects again features essays from some of the finest scholars in the field and serves as a comprehensive reference volume for scholars, and students. Used book in Good Condition. Used book in Good Condition. Cengage Learning. This edition contains both new and updated content that reflects our media-saturated environments, including chapters on social media, video games, mobile communication, and virtual technologies.

Sage publications CA. The book is ideal for scholars and for undergraduate and graduate courses in media effects, psychology, media theory, political science, sociology, media psychology, and related disciplines.