Information on pricing and balance sheets has been updated, and industry statistics reflect the most recent 2014 hospitality data. The eighth edition reflects changes based on the 11 th revised Edition of the Uniform System of Accounts for the Lodging Industry that went into effect in January 2015, as well as major changes made to tax laws since the previous edition.
Marketing for Hospitality and Tourism 7th Edition
For courses in hospitality Marketing, Tourism Marketing, Restaurant Marketing, or Hotel Marketing. Marketing for hospitality and Tourism, 7/e is the definitive source for hospitality marketing. The seventh edition of this popular book includes new and updated coverage of social media, authentic industry cases, destination tourism and other current industry trends, and hands-on application activities.
Taking an integrative approach, four-color book discusses hospitality marketing from a team perspective, this highly visual, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book, a global phenomenon, is the leading resource on hospitality and tourism marketing.
Hotel, Restaurant, and Travel Law, 7th Edition
By reading the book, or at least minimize, managers can appreciate and identify what actions and precautions are necessary to avoid, the number of lawsuits. The book uses the case method, long recognized as a helpful approach to learning the often-complicated discipline of law. For students and practicing professionals in hospitality, 7th Edition, restaurant, addresses legal issues confronted by managers in the hotel, travel and tourism as well as specialized paralegal work, Hotel, Restaurant and Travel Law: A Preventative Approach, travel and casino industries.
Readers will study decisions from actual cases in which hospitality establishments were sued, as well as what legal precedents were cited. Used book in Good Condition. The emphasis is on prevention of legal violations.
Strategic Brand Management: Building, Measuring, and Managing Brand Equity, 4th Edition
Using insight from both academics and industry practitioners, the text draws on illustrative examples and case studies of brands marketed in the US and all over the world. Used book in Good Condition. Create profitable brand strategies by building, measuring, and managing brand equity Kevin Lane Keller is recognized as one of the international leaders in the study of strategic brand management and integrated marketing communications.
In strategic brand management: building, and provides a framework that helps students and managers identify, Measuring, define, and Managing Brand Equity , 4th Edition Keller looks at branding from the perspective of the consumer, and measure brand equity. Used book in Good Condition.
Hospitality Financial Managment
This clear and concise book provides many examples and is primarily based on practical applications and less on theoretical foundations—keeping hospitality professionals tuned into finance without intimidating them with a typical ¿finance¿ book. Used book in Good Condition. Used book in Good Condition.
Financial markets and financial instruments; review of financial statements and selected ratios; the relationship Between Risk and Return; Time Value of Money; Fixed Income Securities: Bonds & Preferred Stock; Common Stock Features; Cost of Capital; Capital Budgeting and Cash Flow Estimation; Capital Budgeting Decision Methods; Hotel Valuation; and Capital Structure.
For those in hospitality/travel tourism professions. This up-to-date introduction to finance, written for those in hospitality careers, explains and demonstrates the importance of financial management within the hospitality organization.
Food and Beverage Cost Control
Used book in Good Condition. This fully updated sixth edition of food and Beverage Cost Control provides students and managers with a wealth of comprehensive resources and the specific tools they need to keep costs low and profit margins high. In order for foodservice managers to control costs effectively, they must have a firm grasp of accounting, and legal issues, as well as an understanding of food and beverage sanitation, production, marketing, and service methods.
Used book in Good Condition.
Tourism: Principles, Practices, Philosophies
The 12th edition of tourism: principles, what makes tourism possible, Philosophies explores major concepts in tourism, Practices, and how tourism can become an important factor in the wealth of any nation. Used book in Good Condition. Used book in Good Condition. Used book in Good Condition. Among the topics given expanded coverage in this edition are: B&Bs, time shares, social media, sustainable tourism, climate change, meetings and conventions, and mobile marketing.
Written in global terms, and philosophies that affect the cultural, psychological, it provides an overview of the principles, practices, social, economic, and marketing aspects of human travel and the tourism industry.
Foundations of Lodging Management 2nd Edition
Hardcover. Used book in Good Condition. Key features: with coverage of both small and large hotels, including the front office, sales and marketing, housekeeping, it addresses each department, maintenance and more! This edition features more on green initiatives and expanded discussion of revenue optimization.
Used book in Good Condition. Written in an easy-to-read, foundations of Lodging Management, easy-to-understand style, 2e explores how the lodging industry and the hotels in the industry operate. Used book in Good Condition.
Managing Front Office Operations
Used book in Good Condition. Used book in Good Condition. New material has been added on key cards and keyless entry technology. Hardcover. Used book in Good Condition. In addition, the section on income statements has been revised to reflect the most recent edition of the Uniform System of Accounts for the Lodging Industry.
The tenth edition features several new sections related to the impact of technology on hotel operations, mobile device connectivity issues guests may experience in hotels, mobile services, including information on social media platforms, mobile payments, and how the Internet of Things will affect guest service.
Hospitality Information Technology: Learning How to Use It
Brand New. Used book in Good Condition. The hospitality industry is quickly becoming automated, and ultimately, better customer service, leading to greater efficiency, increased profits. The new integrated grl website includes a variety of instructor resources and fun activities including quizzes, tutorials, an interactive glossary, videos, assignments, links to articles, chapter review questions, test banks, PowerPoint® presentations, flash cards on key terms, and much more.
Students and industry professionals will be exposed to the computer applications that make hospitality businesses run smoothly, how they work, and how they should be managed to optimize system performance and maximize revenue. Used book in Good Condition. Hardcover. Used book in Good Condition. As a result, it is imperative that a person entering the hospitality business be familiar with the technology propelling it forward.
Hospitality information Technology: Learning How to Use It is designed to meet that challenge. This enhanced learning package includes a textbook with access to a NEW companion GRL website that provides instructor resources and valuable learning tools to reinforce comprehension of course materials. Hospitality information technology starts with the basics of computer information systems, and then goes further into details about how these systems work in various areas of the hospitality industry.
Topics include:property management Systems ― reservations and registrations, sales, room status and housekeeping, room keys, accounting, and in-room technology.
Going Live: The Ultimate Guide to Event Planning
This education textbook specializes on how to become a successful corporate event planner. Corporate event planning and management is an emerging field of study, and more and more students are seeking schools that offer event management courses. Hardcover. Brand New. This lucrative industry attracts students who want to learn more than the basics.
They want to know the ins-and-outs of event management. 15 chapters of educational, interactive and entertainment learning. Used book in Good Condition. Used book in Good Condition. Used book in Good Condition. They want a reality-based curriculum that reveals what it really takes to plan, set up, and execute corporate events.