Cases in Health Care Marketing

Used book in Good Condition. Divided into six sections, the book covers issues in Product, Brand & Planning; Environmental Analysis & Identity Management; Marketing Communications; Marketing Management; Marketing Strategy & Competitive Assessment. Useful as a stand-alone text or as a complement to any introductory text on healthcare marketing, Cases in Health Care Marketing challenges to reader to resolve the case through a series of questions at the conclusion of each study.

Cases in health care marketing features 40 case studies that explore real-world scenarios faced by healthcare marketing executives. Solutions are provided as part of a package of online instructor's materials.

Essentials of Health Care Marketing

Chapter 4 now includes discussion of exchanges. Essentials of health care marketing, Fourth Edition will provide your students with a foundational knowledge of the principles of marketing and their particular application in health care. Chapter 10 addresses increasing amount of system consolidation. Moreover, the text offers a perspective on how these principles must shift in response to the changing environmental forces that are unique to this market.

This complete curriculum of marketing management tools and techniques is ideal for graduate courses, though advanced undergraduates can readily grasp the level of presentation. New to the fourth edition: chapter 3 Environment heavily revised to include new health care delivery models, increased competition, foreign competitors, and health care reform.

The healthcare industry continues to undergo enormous changes with new laws and policies, fresh innovations, and an increasingly educated health consumer. As such, healthcare administrators must be prepared to shift their strategies in order to meet the demands of this dynamic market.

Health Care Marketing: Tools and Techniques

Both students and professionals will find this text to be extremely useful in learning how to build effective marketing campaigns and strategies. Health care marketing: tools and Techniques provides the reader with essential tips, strategies, tools and techniques for successful marketing in the health care industry.

Complete with summary questions and learning objectives, this book is a must-have resource for anyone interested in health care marketing. Used book in Good Condition.

Contemporary Issues in Healthcare Law and Ethics, Fourth Edition

Also, an in-text glossary has been added. Contemporary issues in healthcare law and ethics, Fourth Edition, examines the most important legal and ethical issues in healthcare and presents essential information that will help you learn to identify and tackle potential legal problems. This thoroughly revised edition includes new information and extensive updates on topics such as: the affordable care act aca the US Supreme Court s decisions on physician-assisted suicide, the liability of health plans, and late-term abortion Legal and ethical issues related to the ACA contraception mandate The high-profile Terri Schiavo case involving termination of life support The HIPAA Privacy Rule and its effect on electronic health records Medical malpractice reform and the reporting of medical errors New to this edition are end-of-chapter activities and discussion questions to facilitate classroom discussions.

Used book in Good Condition.

Cases in Health Services Management

Providing an exceptional framework for decision making and debate, this casebook is an outstanding text for capstone and issues courses as well as a valuable resource for professional development seminars for practicing administrators and risk managers in health services settings. With more than 50% new content in this sixth edition, such as organizational change, regional competition, conflicts of interest, Cases in Health Services Management includes 28 cases and 12 ethics incidents that address contemporary issues encountered by administrators and managers, staff misconduct, ethical dilemmas, and patient safety.

. Instructor materials for faculty: Case summaries, discussion and debate questions, decision tress, exercises and role-plays, timelines, and supplemental documents. Emerging and experienced health services managers can hone their skills with these challenging and in-depth case studies. The cases are wide ranging and cover varied healthcare settings, including: Hospitals large/small, pharmaceutical services, academic, specialty and outpatient centers, long-term care facilities, urban/rural, and other service delivery settings.

Used book in Good Condition. Complex, skills, evaluation, real-life management scenarios are presented for analysis, and resolution by using a problem-solving methodology and applying knowledge, and expertise from all areas of healthcare administration.

Health Policymaking in the United States, Sixth Edition

Students will learn how policymaking relates to decisions that affect healthcare providers and patients. They will also gain insight into how they can influence the policymaking process. Historically, health policymaking has been a slow yet persistent evolution. In the new edition of this widely used book, Beaufort Longest provides a framework for understanding the formulation, implementation, and modification of health policymaking at both the federal and state levels.

The aca, in spite of its magnitude, is an excellent example of the incremental evolution that characterizes policymaking in the United States. This book provides context and background for understanding the development of today s health reform legislation. Thoroughly updated and revised, many brand new to this edition, with examples of both its formulation and its implementation Expands coverage of policymaking s implementation phase Provides a new chapter on the role of courts in health policy and policymaking Includes more than 30 appendices, this edition: Discusses the ACA extensively, to illustrate the policymaking process Used book in Good Condition.

In the past decade, the nation experienced an unusually active period in health policy with the enactment of the Affordable Care Act ACA. Incorporated in the book are excerpts from congressional testimony, news stories, executive orders, legislation, and other documents related to real-world policy issues.


The Strategic Management of Health Care Organizations

Develop directional strategies. Strategic management has become the single clearest manifestation of effective leadership of health care organizations and the strategic management framework’s strengths are needed now more than ever. More specifically, readers of this edition will be able to: Create a process for developing a strategic plan for a health care organization.

Create effective value-adding service delivery and support strategies. Finally, the text demonstrates how strategic managers in carrying out the strategic plan, must evaluate its success, learn more about what works, and incorporate new strategic thinking into operations and subsequent planning. This strategic management approach has become the de facto standard for health care management as leadership and strategic management are more critical than ever in coping with an industry in flux.

Conduct a comprehensive service area competitor analysis. Strategic management of Health Care Organizations provides essential guidance for leading health care organizations through strategic management. Identify strategic alternatives and make rational strategic decisions for a health care organization. The health care industry’s revolutionary change remains ongoing and organizational success depends on leadership.

Strategic management of health care organizations fully explains how strategic managers must become strategic thinkers with the ability to evaluate a changing industry, analyze data, question assumptions, and develop new ideas. Perform an internal analysis and determine the competitive advantages and competitive disadvantages.

Organizations: Behavior, Structure, Processes

Used book in Good Condition. The fourteenth edition of the award-winning organizations: Behavior, and processes in organizations is a challenging, Structure, structure, Processes is based on the idea that managing people, compelling, and crucial set of tasks. This book illustrates how organizational behavior theory leads to research and how both theory and research provide the basic foundation for practical applications in business firms, educational institutions, hospitals, government agencies, and other organizations.

. Readers are given the opportunity to look inside these organizations and to develop their own perspective and skills for managing organizational behavior. In recognition of its educational effectiveness, in 2005 the book received the Text and Academic Authors Association’s McGuffey Longevity Award.

Shortell and Kaluzny's Healthcare Management: Organization Design and Behavior

Based on state-of-the-art organizational theory and research, the text emphasizes application and challenges you to provide a solution or a philosophical position. Written by internationally recognized and respected experts in the field, the new edition continues to bring a systemic understanding of organizational principles, practices, and insight to the management of health services organizations.

Used book in Good Condition. Coverage includes topics ranging from pay for performance and information technology to ethics and medical tourism and expands upon a major theme of the fifth edition: health care leaders must effectively design and manage health care organizations while simultaneously influencing and adapting to changes in environmental context.

Completely updated to address the challenges faced by modern health care organizations, the sixth edition of shortell aND KALUZNY'S HEALTH CARE MANAGEMENT: ORGANIZATION DESIGN AND BEHAVIOR offers a more global perspective on how the United States and other countries address issues of health and health care.

. Used book in Good Condition.

Economics for Healthcare Managers, Third Edition

Many changes are underway in healthcare as a result of both the Affordable Care Act ACA and insurers ability to discern between efficient and inefficient healthcare providers. In this new edition, the author examines efforts to control costs many of which are being implemented by private insurers while addressing initiatives such as population health and improved patient experiences in care.

. With more emphasis being placed on exceptional value for customers, healthcare managers must have a solid understanding of economics to lead them through these turbulent times. This thoroughly revised edition includes: new content throughout the book that discusses the features of the aca and its economic impact on healthcare providers and insurers A new chapter, Bending the Cost Curve, that addresses reducing costs per patient while improving patient care A final chapter titled Behavioral Economics that explains why rational decision making may be limited and provides ways to improve decision making Cases and contemporary research in economics that highlight the changes in healthcare over the past decade This book provides a broad framework of healthcare economics and is suited for introductory-level courses in both undergraduate and graduate health administration programs.

Used book in Good Condition. Used book in Good Condition. This text can serve as a practical guide for future healthcare managers to help simplify and improve decision making when faced with everyday issues, risk, such as market demand, profitability, and regulations.

Health Care Information Systems: A Practical Approach for Health Care Management

Changes in payment reform initiatives. Used book in Good Condition. Used book in Good Condition. It covers: proven strategies for successfully acquiring and implementing health information systems. Bestselling guide, updated with a new information for today's health care environment health care information systems is the newest version of the acclaimed text that offers the fundamental knowledge and tools needed to manage information and information resources effectively within a wide variety of health care organizations.

New information on the role of information systems in managing in population health. Efficient methods for assessing the value of a system. Jossey Bass Wiley. It also reviews relevant laws, regulations, and standards and explores the most pressing issues pertinent to senior level managers. It reviews the major environmental forces that shape the national health information landscape and offers guidance on the implementation, evaluation, and management of health care information systems.

A wealth of updated case studies of organizations experiencing management-related system challenges.